Being a part of an advertising agency, I daily come across the words like creativity, pitch, campaigns, ideas, concepts, out of the box thinking etc etc. We usually discuss on the new TVCs, advertising campaigns, banners and all. We have a very good creative team which always comes up with some new concepts and designs.
But you should always be very careful while selecting your brand name, taglines and while advertising your product. Sometimes creativity, ideas which gets big hit in you region, may fail in another regions/ country. Here, I would like to share a link with you all. Have a look on: http://www.oddee.com/item_97732.aspx. These are funniest Badly-Translated Ads. These products are well known to you, but see what happened when their names got translated in other languages.
Have a look and enjoy the article.